Textbook Tactics began as a response to the many challenges facing students, parents and our education system. In US schools there is a consistent shortage of teachers and resources. Too often, classrooms are overcrowded, schools are short staffed and underfunded. Unfortunately, students are the ones who ultimately pay the price.

Founded in 2010 by Shawn Cox, a College Academic Mentor and High School Tutor of seven years, Tbt strives to create an online community for students, parents and tutors to connect.

Textbook Tactics is designed to give all families an affordable and valuable tutoring resource so that students complete their work on time, comprehend and retain the material they are learning in class and have access to qualified tutors for one-on-one assistance.

Our office is open on weekdays between 9am and 5pm Mountain Standard Time. Please feel free to email us with any questions, comments or feedback and we will respond without delay.

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About Us

"My hope is that Tbt can prove to be an excellent and practical resource for children and families seeking better education. With the combined support of families, educational communities, and textbook publishers, Tbt envisions not only bringing US students a better chance at higher education, but education and knowledge to communities throughout the world."

– Shawn Cox, Founder of Textbook Tactics


Meet the Team

About Shawn

Shawn Cox

Shawn's education and his professional experience in the field make him uniquely qualified as a tutor. In 2004 Shawn acquired his B.S. in Plant Biochemistry and Molecular Biology from Arizona State University. Since then he has spent time working in various pursuits such as researching vegetable delivered vaccines with ASU’s Biodesign Institute and plant growth monitoring systems in Israel.

During his time at ASU Shawn worked for the university as an Academic Mentor for incoming students. It was there that he found his love for teaching. Not long after graduating he began tutoring full time and since then has spent over 7,000 hours working with students.

About Tony

Tony Sereno

Tony was formerly a manager in the optical industry for 10 years. When presented with the opportunity to work at Textbook Tactics, he was excited to help make a difference in students' lives. Along with his primary responsibilities as CTO, Tony is also involved with the video editing & production. As an adult returning to college, Tony says that "Editing our tutorials has helped refresh my math skills and Textbook Tactics will help provide students with insight into the different college degrees available." The goal is to help students succeed with their current course load in high school and go on to college. He is excited that in the future Textbook Tactics plans to expand its tutoring subjects and give students more tools for success in school & life.

About Dave

David Hansen

David is an essential part of the Video Editing team for Textbook Tactics. Since joining Textbook Tactics David has help edit a good portion of the videos. He is responsible for designing graphics, shooting and editing video as well as assisting in any on or off site production. David also helps with the monitoring of Facebook, YouTube and Twitter.

About Joe

Joe Domino

Joe has been tutoring high school and undergraduate college students since 2006, and has well over 2,000 hours of tutoring experience. Originally from the Chicago area, he went to high school at Naperville North High School. He has a Bachelors degree in Civil Engineering from Northern Arizona University and a Masters in Civil Engineering from Arizona State University. Joe typically tutors mathematics and science classes. He tutors most mathematics classes from Algebra to Calculus. The science classes he typically tutors are physics and physical science. Also, at the college level, he has frequently tutored undergraduate engineering course work like Statics, Dynamics, Mechanics of Materials, and Fluid Mechanics.

About Anthon

Anthon Riding

Anthon is married and have a son, with another boy on the way. Currently, he is studying at Arizona State University with a major in Industrial Engineering and a minor in German. Math has always been his favorite subject, which is why he decided to make a career out of it. While in high school, he tutored math to fellow students. He has been tutoring math, physics, and engineering subjects to college students for over two years now. He has many hobbies and interests. Some of these include drawing, music, movies, solving puzzles, watching and playing sports, and games. When he has free time, he tries to spend it with his family as much as he can.